Throwback Thursday: The Roger Enrico Edition

A Look Back at Classic PepsiCo Spots During Former CEO's PepsiCo Tenure

By Published on .

Legendary PepsiCo CEO Roger Enrico, who died this week, had a hand in some of the most memorable advertising in the company's history. In memory of Mr. Enrico, here is a look back at some of the classic spots released during his 30-year PepsiCo career, which included stints overseeing beverages, snacks and restaurants.

Mr. Enrico is best known as one of the architects behind the "Choice of a New Generation Campaign" starring Michael Jackson. The ads launched in 1983 while he was president-CEO of PepsiCo Beverages and Foods.

The campaign also included other stars such as Lionel Richie, Tina Turner, David Bowie, Glenn Frey and Don Johnson.

As CEO of PepsiCo's Frito-Lay, he signed off on Chevy Chase as Doritos spokesman.

Frito-Lay also ran ads starring Jason Alexander during that period.

Mr. Enrico was overseeing PepsiCo's restaurant arm when Pizza Hut put Donald Trump in a commercial in 1995. The restaurant group was later spun off in 1997.

In this article:
Most Popular