The Utah Jazz have inked a new arena naming rights deal with Vivint, which makes smart home technology. The Provo, Utah-based company and NBA team did not reveal financial terms of the 10-year deal. The arena will be immediately renamed the Vivint Smart Home Arena.
The arena was formerly called the EnergySolutions Arena as result of a deal signed in 2006 with EnergySolutions, which is a nuclear services company headquartered in Salt Lake City. The arena was originally called the Delta Center when it opened in 1991. The deal with Vivint is a sign of the increasing marketing spending by smart home technology providers. For instance, Google-owned Nest recently launched a campaign called "Magic of Homes."
Vivint's technology allows homeowners to "automate, control and monitor their homes from any smart device," according to the company, which says it services more than 1 million customers across North America. The Jazz deal includes a "Vivint Smart Home Experience" on the arena concourse. "This agreement extends far beyond a typical 'logo-on-the-building' arrangement. It's a true partnership built around innovation, community impact and the drive to elevate the prominence of Utah," Vivint CEO Todd Pedersen said in a statement.
And it probably won't be met with the same kind of jokes that were spawned in the wake of the EnergySolutions deal. After that deal was made, a local TV station sought nicknames from fans playing off the fact that the company's services include nuclear waste disposal, according to a 2006 New York Times story. Ideas included The Glow Bowl, the Isotope. The Dump and the ChernoBowl.