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Watch Jose Cuervo's Unique Rendition of 'Auld Lang Syne'

Tequila Brand Creates a 'Cuervosel' for New Year's

By Published on .

Here is one way to say goodbye to 2014: Play "Auld Lang Syne" by spinning 57 tequila-filled bottles in a hand-cranked carousel next to re-engineered Shop-Vac connected to a gramophone.

The result is what tequila brand Jose Cuervo is calling a "Cuervosel," which is featured in this digital video created by McCann and production company Fall on Your Sword.

"As far as alcohol goes, champagne flutes, popping corks and bubbly kind of own the night on New Year's Eve, so Cuervo needed a way to mark the occasion in a uniquely Cuervo way," a McCann spokeswoman said in an email.

The musical marketing stunt will be featured in videos posted on Jose Cuervo's social channels, including Facebook, Twitter, Youtube and Instagram.

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