See Heidi Klum and Max Greenfield in Last Night's New Ads

Plus, the Five Most Digitally Engaging Commercials Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a woman gets spiritual about air fresheners in a spot for Glade. McDonald's releases another spot with Max Greenfield (Schmidt from Fox's "New Girl"), this time singing the praises of fanny packs.

And Heidi Klum is everywhere these days. She's already pitching business ideas in a new ad for Wix.com, and now she's celebrating the 30th anniversary of Macy's private brand INC brand by singing "Happy Birthday" in a Marilyn-turned-Avril performance.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Macy's: Happy 30th Birthday Macy's: Happy 30th Birthday
Network: ABC
Show: Modern Family
Primetime Airing: May. 13, 9:27 pm ET
McDonald's: Daily Lovin' Reminder #2: Fanny Pack McDonald's: Daily Lovin' Reminder #2: Fanny Pack
Network: FOX
Show: American Idol
Primetime Airing: May. 13, 9:23 pm ET
EA Sports: Madden NFL 16: Be the Playmaker EA Sports: Madden NFL 16: Be the Playmaker
Network: NFL Network
Show: The Top 100 Players of 2015
Primetime Airing: May. 13, 8:30 pm ET
Kaiser Permanente: Everyday Offense Kaiser Permanente: Everyday Offense
Network: TNT
Show: NBA Basketball
Primetime Airing: May. 13, 8:55 pm ET
Glade: Feel It Glade: Feel It
Network: E!
Show: Keeping Up With the Kardashians
Airing Date: May. 13, 5:09 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Ride of the Hog Riders: Call in the Cavalry Supercell: Ride of the Hog Riders: Call in the Cavalry
Online Views: 11,027,551
Social Actions: 99,069
SpotShare: 10.04%
Supercell: Shocking Moves Supercell: Shocking Moves
Online Views: 6,817,460
Social Actions: 55,720
SpotShare: 5.90%
Supercell: Balloon Parade Supercell: Balloon Parade
Online Views: 6,050,643
Social Actions: 53,061
SpotShare: 5.44%
Netflix: Orange Is the New Black: Season Three Netflix: Orange Is the New Black: Season Three
Online Views: 2,907,339
Social Actions: 23,006
SpotShare: 2.47%
Sauza 901 Tequila: No Limes Needed Sauza 901 Tequila: No Limes Needed
Online Views: 486,391
Social Actions: 13,651
SpotShare: 0.96%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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