See Heidi Klum and Max Greenfield in Last Night's New Ads
Plus, the Five Most Digitally Engaging Commercials Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a woman gets spiritual about air fresheners in a spot for Glade. McDonald's releases another spot with Max Greenfield (Schmidt from Fox's "New Girl"), this time singing the praises of fanny packs.
And Heidi Klum is everywhere these days. She's already pitching business ideas in a new ad for Wix.com, and now she's celebrating the 30th anniversary of Macy's private brand INC brand by singing "Happy Birthday" in a Marilyn-turned-Avril performance.