Negotiating Skills Run in the Family in New Priceline Spot

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Dax Shepard and Kristen Bell approach parenting like a team -- running to their Samsung washing machine to handle a "code red" stain on their baby's stuffed animal. In another spot starring a celebrity parent, Will Arnett relies on Bridgestone DriveGuard tires as he races to the store to buy diapers.

Meanwhile, the Priceline Negotiator himself, William Shatner, poses as a window washer while his daughter commands her first solo negotiation with a hotel honcho. Fortunately, she was trained well in the art of price negotiation, cutting 60% off hotel room prices.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Samsung Home Appliances: Tackles All Your Laundry Needs Samsung Home Appliances: Tackles All Your Laundry Needs
Network: E!
Show: Keeping Up With the Kardashians
Primetime Airing: May. 17, 9:39 pm ET
McDonald's: Daily Lovin' Reminder #4: Impression McDonald's: Daily Lovin' Reminder #4: Impression
Network: Fox Sports 1
Show: NASCAR Racing
Primetime Airing: May. 15, 9:15 pm ET
Bridgestone: Diapers Bridgestone: Diapers
Network: AMC
Show: Mad Men
Airing Date: May. 15, 9:16 am ET
Priceline.com: First Negotiation Priceline.com: First Negotiation
Network: BRAVO
Show: 50 First Dates
Primetime Airing: May. 15, 10:30 pm ET
Samsung Mobile: Faster, Brighter Camera Samsung Mobile: Faster, Brighter Camera
Network: BRAVO
Show: 50 First Dates
Primetime Airing: May. 15, 9:39 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Ride of the Hog Riders: Call in the Cavalry Supercell: Ride of the Hog Riders: Call in the Cavalry
Online Views: 18,044,115
Social Actions: 133,213
SpotShare: 13.84%
Supercell: Shocking Moves Supercell: Shocking Moves
Online Views: 9,000,132
Social Actions: 71,277
SpotShare: 7.16%
Supercell: Balloon Parade Supercell: Balloon Parade
Online Views: 8,018,413
Social Actions: 63,396
SpotShare: 6.38%
Netflix: Orange Is the New Black: Season Three Netflix: Orange Is the New Black: Season Three
Online Views: 3,164,742
Social Actions: 24,987
SpotShare: 2.52%
EA Sports: Madden NFL 16: Be the Playmaker EA Sports: Madden NFL 16: Be the Playmaker
Online Views: 524,442
Social Actions: 20,176
SpotShare: 1.28%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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