Among the new releases, Dax Shepard and Kristen Bell approach parenting like a team -- running to their Samsung washing machine to handle a "code red" stain on their baby's stuffed animal. In another spot starring a celebrity parent, Will Arnett relies on Bridgestone DriveGuard tires as he races to the store to buy diapers.
Meanwhile, the Priceline Negotiator himself, William Shatner, poses as a window washer while his daughter commands her first solo negotiation with a hotel honcho. Fortunately, she was trained well in the art of price negotiation, cutting 60% off hotel room prices.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
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