Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lexus salutes the power of the human foot and gives it a boost with the Lexus IS, while Mitsubishi pushes the ninja-like stealthiness of its Outlander SUV, which boasts a quieter cabin. And Beats celebrates top-ranked female tennis player Serena Williams, who is currently racking up wins at the U.S. Open in her bid for a Grand Slam, in an spot for the headphones-maker that also gives a nod to Apple and Beats One radio.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
Miss the previous installment of Hot Spots? Click here.