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Wienermobile Goes Off-Roading With New 'Wiener Rover'

By Published on .

Advertising Age Player

Oscar Mayer's Wienermobile is no longer bound by America's highways and byways. The hot dog brand today debuted a version of the iconic vehicle called the "Wiener Rover" that is designed to go offroading. Because who doesn't want a hot dog delivered to them somewhere in the wilderness?

The remote-controlled Rover measures 23 inches tall and 43 inches long, compared with the 27-feet length for the regular Wienermobile. The vehicle was created by 360i, which also made the video above.

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