Plastic Logic Que's Up Its E-Reader

This One Comes With an Ad Model for Publishers

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LAS VEGAS (AdAge.com) -- Of all the e-readers displayed at the Consumer Electronics Show in Las Vegas, Plastic Logic's Que had the most buzz going in. Part of that is the model: Plastic Logic promised a better deal for publishers than Amazon's Kindle, and a lot of content partners going in, including Dow Jones' Wall Street Journal.

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Like Hearst's Skiff, Plastic Logic's Que offers one other thing most e-readers don't: it will allow publishers to display their own ads, adding another revenue stream to subscriptions.

The Que is expensive for an e-reader, $650 for a device that doesn't have a web browser. What the Que does have is a beautiful thin design, email, an on-screen keyboard, calendar synch and the ability to read Microsoft Word and Adobe PDF documents. Plastic Logic is positioning the Que as a business device, and understandably, its content deals include several business publishers including the Journal, Forbes and Massachusetts Institute of Technology's Technology Review.

The Que Store is powered by Barnes & Noble in addition to business books and periodicals. We got a demo from product manager Sebastien Trolez:

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