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Inside Intel's Social Media Control Center at CES

Increasingly, 'Winning' CES Means Dominating Social Conversation

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Tech brands spend millions to make a splash at the Consumer Electronics Show in Las Vegas. Increasingly, that's measured in the social conversation generated. We took a look inside Intel's social media command center to get a sense of how the chip maker hopes to shape the conversation.

Midweek, Samsung was winning in volume of buzz, but not all positive. Nearly 20% of its mentions were connected to "Transformers" director Michael Bay, who oddly walked offstage during their keynote.

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