Tech brands spend millions to make a splash at the Consumer Electronics Show in Las Vegas. Increasingly, that's measured in the social conversation generated. We took a look inside Intel's social media command center to get a sense of how the chip maker hopes to shape the conversation.
Midweek, Samsung was winning in volume of buzz, but not all positive. Nearly 20% of its mentions were connected to "Transformers" director Michael Bay, who oddly walked offstage during their keynote.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more