Lenovo's David Roman Talks About the Convergence of CES

Not Just Computer, TV and Audio Makers, Today it's Hub for Content and Entertainment

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David Roman is chief marketing officer of Chinese computer giant Lenovo and a veteran marketer of HP, NVIDIA and Apple. In short, a CES veteran. In an interview with Ad Age , he talks about why people continue to flock to the show -- despite the tiresome taxi queues and the fact some major tech marketers, such as Microsoft, are no longer timing product announcements to the second week in January.

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