4G Approaching: Why Mobile Is About to Control Your Life

Downloading a Movie in About a Minute ... On Your Phone

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LAS VEGAS (AdAge.com) -- We stopped by the LG Electronics booth at the Consumer Electronics Show in Las Vegas to talk to Josh Lovison, practice lead for gaming and mobile at IPG's Emerging Media Lab. For all the talk about 3-D TVs, widgets, e-readers and tablets, Mr. Lovison thinks the most disruptive technology on display at CES is one that has been talked about a long time, but is quickly coming to fruition: 4G mobile networks.

Think: downloading an entire movie to your phone (and wirelessly piping it to your TV) in a minute. LG and Verizon Communications demonstrated 4G, which will be available in 30 markets by the end of 2010. Mr. Lovison broke down what it means for consumers and for marketers.

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