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Success of Products at CES Depends on How Well They're Marketed to Women

Focus on Benefits of Consumer Technology, Not Specifications

Published on .

Women are huge users of technology, but many computer electronics makers still struggle with communicating a product's benefits instead of its specs -- a key to marketing effectively to women. An Ad Age event at CES focused on women and technology had a panel of experts discuss what at this year's show is most likely to appeal to women.

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