Video: Digital Marketers Talk Mobile-First Strategy, Role of Creativity, Advice For 2013

Insights From Ad Age and IPG's 'Women and Tech" Breakfast

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At a breakfast focused on women and technology, executives from L'Oreal, Fisher-Price, Ansible and Forrester talk about creativity redefined for a digital era, why a mobile-first strategy can be misleading and what to do in 2013.

Should marketers adopt a mobile-first strategy?

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What's the role of creativity when coupled with technology?

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