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Published on .

In "Target Beats Wal-Mart Online" (AdAge.com Nov. 18 and AA, Nov. 14), the average ticket price of a Target.com shopper vs. a Walmart.com shopper was incorrect and wrongly attributed to online research firm eMarketer. According to Internet Retailer estimates, the average ticket price at Target.com is $125 vs. $85 at Walmart.com.
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