Creative Thinkers Join Hulsbosch, Maxus, BBH

All the Industry's Latest Creative Moves

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Simon Hong, center, with Jaid and Hans Hulsbosch
Simon Hong, center, with Jaid and Hans Hulsbosch Credit: Courtesy of Hulsbosch

Australian branding agency Hulsbosch has appointed Simon Hong to the role of executive creative director. He has over 20 years of experience, and most recently worked as a global principal at Wolff Olins.

On assignment in Seoul as executive creative director at Cheil Worldwide, he oversaw experiential marketing for Samsung. Prior to Cheil, he was based in Sydney, where he was a founder and creative director for the brand consultancy Re within the M&C Saatchi network.

Melissa Nelson
Melissa Nelson Credit: Courtesy of Publicis

Melissa Nelson has been named to the new position of president, Publicis Seattle. Nelson was named executive vice president and managing partner for the T-Mobile business in December 2015.

Immediately prior to joining Publicis Seattle, Nelson led the Motorola business at Droga5 in New York. She has also been responsible for work for Target, Chevrolet and HP. Earlier she worked at 72andSunny in Los Angeles and Goodby, Silverstein & Partners in San Francisco.

Jen Smith
Jen Smith Credit: Courtesy of Maxus

Maxus Global has appointed Jen Smith, currently head of strategy and planning for Maxus UK, as its first ever global creative director.

Smith joined Maxus UK in 2013. She will continue to be based in London and will report to Nick Vale, worldwide head of planning, and Nick Baughan, CEO Maxus UK. She will split her time 50/50 between Maxus UK and Maxus Global.

Mitch Monson
Mitch Monson Credit: Courtesy of mOcean

mOcean has brought on Creative Director and Client Partner Mitch Monson to focus on motion design. An Emmy-winning designer, Monson has previously collaborated with ABC, Al Jazeera, Canal+, Comedy Central, Fox, HBO, Showtime, Canon, IBM, and Nike.

Prior to joining mOcean, Monson was creative director at Trollbäck & Company in New York, where he led the rebrand of the BBC masterbrand; brand identities for the 2016 Rio Summer Olympics and the upcoming 2018 PyeongChang Winter Olympics for NBC Sports; and the original "Mr. Robot" show packaging for USA Network.

Aste Gutierrez
Aste Gutierrez Credit: Courtesy of BBH Asia Pacific

BBH Asia Pacific hired creative director Aste Gutierrez to lead Nike. Gutierrez's previous stints include Fred & Farid Shanghai, AKQA Shanghai, BBDO Guerrero and Party New York. The Philippine-born copywriter is working on his first campaign with the agency, Nike Unlimited Manila.

Credit: Courtesy of Kingsday

Amsterdam creative agency Kingsday has announced new creative hires Mariëlle Baggerman, Niko Auf Dem Berge, Thomas Smit and Armand du Bois. They join four other new additions who will work in accounts, business, and strategy.

Dutch Producer Baggerman has joined from Lode Schaeffer's agency Indie. German Art Director Auf Dem Berge previously worked at Jung von Matt and Tjink in Hamburg. Smit joins from Ogilvy Amsterdam. And Copywriter Du Bois has worked at Amsterdam agencies including Lemz, XXS and United State of Fans.

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