Goodby, Silverstein & Partners - Sprint "Send Love"
Leaving the whimsical, neon-lit themed campaign for Sprint for a moment, Goodby indulges in some hot-buttered soul for the wireless brand by enlisting the legendary Isaac Hayes to croon for your special someone with the "Seductive Serenader" function. Here, you can type a message and have Hayes' silky baritone express your feelings the way you never could. If you're not up for vocal love, then send a text message with your soliloquies or use the "Txt Romantifier" which does the work for you by automatically inserting its own poetry depending on a variety of moods.
McKinney - Virgin Mobile "Let's Have Text"
The texting craze continues thanks to McKinney's online campaign for Virgin Mobile, which gives thumb-wielding visitors a chance to work with a number of "trained professionals" to hone their promiscuous texting skills. Laced with more innuendo than a late-night 976 commercial, the site (which coincides with TV spots) lets one interact with naughty characters including the Secretary, the Fireman, the Cowboy and even a Sexbot, who are all promoting the art of "protected text." As smooth sax swirls in the background, visitors can practice their texting skills via live IM sessions with the characters or share with friends all in the name of promoting Virgin's texting-friendly Wild Card service plan and others.
Lowe Roche, Toronto - Dog Communication
On a less racy, much cuter note, Lowe Roche out of Toronto fans our canine affection by letting us learn how to speak "dog" by tying in various terms and letting an algorithm dictate how a cute pooch will translate. Of course, the Valentine's component gives romantic types the chance to let the talking pet dog present a rose to the recipient along with a heart-shaped message that will pop-up with your personalized sentiments.
Red Tettemer - iMate
Philly agency Red Tettemer plays matchmaker of sorts with its "iMate" site, which attempts to hook singles who want to mingle up with what could be Red's own staff. Dubbed the "automatic romance configurator," the service lets lonely hearts find love by simply browsing through the selection of Red Tettemer singles, who each come with their own pic, snarky caption and email address. As Haddaway's somehow enduring, yet appropriate dance ode "What is Love?" blares in the background, one can click, contact and roll the dice with their romantic prospects.
And it's not just the interactive types that get in the game for the season, as you well know. Check the TV/Video section to find some salacious Valentine's Day-related (and some general mating-related) fare.