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San Francisco's Pereira O'Dell is located at 217 2nd St, just off Howard St., but the agency actually has another home -- it's called Barrel House. While the official office has the agency's name right there on the side of the building, Barrel House is just a little nondescript door down a small street full of nondescript doors. But inside reveals something that looks and feels like a cross between a backroom speakeasy and Al Swearengen's joint in Deadwood. Built in 1906, it doesn't look a day over 102.
From the low wood ceilings over the ancient bar, the room opens up into a high, open space. The rustic vibe is strong enough to forget that up a flight of narrow stairs are conference rooms and offices, and it used to be the agency's only dwelling.
After moving to the new place, PJ Pereira and Andrew O'Dell couldn't completely walk away from the Barrel House charm. Last year marked the beginning of what's become a regular SF ad party, where ad folks of all stripes gather, artists like We Are Scientists, Tommy Guerrero, Wyclef Jean and Kate Voegle play and money is raised for charity. We spoke to Pereira about the Barrel House events and more.