Grey Latin America has promoted Diego Medvedocky to VP, regional creative director. Medvedocky will continue his creative leadership of Grey Argentina, splitting his time between the agency and Grey's 13 offices throughout the region. Medvedocky joined Grey Latin America in 2013 as general creative director of Grey Argentina. Before that, he was a creative director at Del Campo Saatchi & Saatchi for six years. Under his creative leadership, Grey has won several awards, including "Agency of the Year" at the Argentina Creative Circle's local Diente festival, and took home six lions at the 2015 CannesLions festival.
Carlos Bayala is leaving Mother London, where he has been a global creative partner for the last two years, for a new venture. Mr. Bayala's first stint at Mother London started in 2000. He moved to Wieden & Kennedy, Portland, two years later as a creative director on Nike, and then to Wieden & Kennedy, Amsterdam, as executive creative director. Mr. Bayala returned to Mother in 2006 as creative founding partner to set up a Mother office called Madre in his native Argentina.
180 Amsterdam has hired Adam Noel as creative director. This is the first European role for Noel, who was most recently at Wieden & Kennedy Portland, and before that at BBDO NY and Droga5 New York. At Droga5, he was part of the team who created the Decode Jay-Z campaign for Microsoft in 2011, which picked up both a Titanium Lion and a Grand Prix at Cannes, as well as The Celebrity Tap Project for Unicef. Other work includes campaigns for brands such as Nike, Snickers and Activision. Noel is the first in an expected series of hires under Executive Creative Directors Dave Canning and Dan Treichel, who joined at the start of the year.
Arnold Worldwide has appointed Mathew Jerrett and Tim Flood as executive creative directors on its Hershey's account. Based at Arnold New York, they will report to global chief creative officer Jim Elliott. The duo join Arnold from Translation, where they were group creative directors and co-led creative initiatives for Champs Sports, Google and Budweiser's "Made in America." Prior to Translation, Jerrett served as creative director on the Converse account at Anomaly New York while Flood held strategy roles at London's Beattie McGuinness Bungay, Bartle Bogle Hegarty New York, Ogilvy & Mather New York and TBWA/Chiat/Day Los Angeles.
Troy Lim and Jon Loke are to join Publicis Singapore as executive creative directors starting in January. Most recently at O&M Singapore, Lim and Loke have been joint creative leads for accounts such as BMW, KFC, Ministry of Culture, Community & Youth, National Environment Agency, Singapore Sports Council, Health Promotion Board, Kimberly-Clark and GlaxoSmithKline. They were behind Singapore's most successful anti-smoking campaign "I Quit", which won Effies and an IPA Gold. Loke has worked at Leo Burnett, Saatchi & Saatchi and Mother in London as well as O&M, while Lim has worked for nine years at O&M Singapore as creative director.
EVB has hired Valerie Carlson for the new role of executive creative director of design innovation. She will work out of the agency's Oakland office and report to founder/CEO Daniel Stein. Meanwhile, Kathleen Foutz has been promoted to managing director. Most recently, Carlson was ECD/global innovation lead at Sapient Nitro in Los Angeles, where she oversaw experience, design and content teams. Before that, she was VP-creative at Razorfish. Foutz began working for EVB in 2012 as group project director and was promoted to VP, director of account management, last year.
DigitasLBi has promoted Doris Chung to SVP, creative. Chung will continue to be based in New York and report to Atit Shah, executive creative director, New York and Atlanta. She started working at DigitasLBi in 2005 in the Boston office, and was the lead creative for the American Express "Everyday Genius" campaign. Prior to joining the agency, Chung was a creative director at Arnold Worldwide.