72andSunny named Jason Norcross and Bryan Rowles partners in the MDC-owned shop. Norcross and Rowles, both creative directors, will now help oversee the agency's roster, which includes Nike, Discovery Channel and Carl's Jr/Hardee's.
Both creatives have been at the shop since 2004, and have worked on spots like Discovery Channel's "I Love the World" and Nike's "Men vs. Women." They were the shop's first creative hires. Their next work for Activision, "Skylander," will break in October.
For Rowles, the new job title increases his mandate quite simply: "Keep experimenting, participating, growing, and doing dubious impersonations of our COO," he said in a statement. "Nothing about that has changed except that I am even more excited than ever to have an influence over all of those same things."
"They helped build this place brick by brick. Including them as Partners is a recognition of their contribution and a platform for them to keep taking 72andSunny to new heights," said founder John Boiler in the statement.
72andSunny is part of the Toronto-based MDC Partners umbrella and has offices in Amsterdam and Los Angeles. In January, BlackBerry parent Research In Motion awarded the shop North American creative duties.