MTV Names A$AP Rocky as CD; Hearts & Science Opens in U.K.

All the Industry's Latest Creative Moves

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A$AP Rocky
A$AP Rocky Credit: Courtesy of MTV Labs

MTV and Viacom Velocity have named A$AP Rocky as creative director for MTV Labs, the creative incubator developed in partnership with the Harlem-born rapper. In this role, Rocky and his creative team, known as AWGE, will have access to the company's cross-platform production capabilities to create original content; experiment with new formats and existing MTV IP; and develop branded content for advertisers in partnership with Viacom Velocity.

Hearts & Science, the fast-growing data-driven marketing agency started by Omnicom Media Group in the U.S. in April, hired Frances Ralston-Good to open Hearts & Science in the U.K. -- the agency's first office outside North America.

Frances Ralston-Good
Frances Ralston-Good Credit: Courtesy of Hearts & Science

Ralston-Good was chief strategy and innovation officer for Omnicom Media Group U.K. for the last year; before that she held the same title at Omnicom media agency PHD U.K. She started at PHD in 1997, left for a couple years to be managing director at Naked Communications in London, and rejoined PHD UK in 2011 as managing director.

In the U.S., Hearts & Science quickly won two major clients, AT&T and Procter & Gamble. The agency hasn't announced any clients for the new London office, but U.S. client P&G is conducting a U.K. media review.

Independent creative media and branded storytelling agency Chandelier Creative has hired four new staffers, and promoted Alanna Lynch to managing director.

The agency hired Alexandre Stipanovich as culture editor; Zachary Sniderman as content director; Justin Solitrin as associate creative director; and Adam Okrasinski as associate creative director for the agency's longtime Old Navy client.

In her four years at the agency, Lynch has led campaigns for Virgin Cruises and Target. She previously worked at Ogilvy & Mather and M&C Saatchi in Australia.

Stipanovich has a Ph.D in neuroscience, and previously worked on brain chemistry at the Yale Medical School, as well as the Nobel Laureate's Lab at Rockefeller University.

Sniderman, a former journalist, launched Maple New York. He also previously held positions at Berger & Wild, Vanity Fair, and Mashable; and contributed articles to the New York Times Magazine, GQ, and Esquire.

Solitrin has a background in editorial as well as luxury retail and lifestyle. He was previously creative director of Tokion magazine, where he expanded the outlet's history in arts, music, fashion, and culture, carrying out strategic partnerships in events and advertising with brands such as Levi's, Swatch, Ray Ban, Onitsuka Tiger, Bombay Sapphire, Smart Car, Scion and Nada Art Fair.

Okrasinski served as an associate creative director in-house at Armani Exchange, Michael Kors and iHeart Radio.

Kevin Grady
Kevin Grady Credit: FCB

FCB Chicago has hired design expert Kevin Grady as senior VP, executive creative director. Grady has more than 25 years of design experience spanning branding, corporate identity, advertising, editorial design and innovation.

Prior to FCB, Grady served as global executive creative director at Siegel Gale in New York. He has been a design director at Ideo, helping to rebrand their corporate identity.and ran the Gap account at CP&B. Grady recently designed new Nutrition Facts Labels, which were unveiled at the White House by Michelle Obama. Previously, he founded, edited and designed pop culture publications "Lemon" and "Gum."

Adam McVicar and Sander Volten
Adam McVicar and Sander Volten Credit: Courtesy of Kingsday

Amsterdam creative agency Kingsday is opening its first office outside Amsterdam, in Paris, and Partner Sander Volten has hired Adam McVicar to lead it as international business director. The Paris office will handle the Nissan UEFA Champions League business. Nissan's European headquarters are near Paris.

Originally from Auckland, New Zealand, McVicar previously worked at AKQA London as client program director.

Richard Tubman
Richard Tubman Credit: Courtesy of Cutwater

San Francisco agency Cutwater has brought on Richard Tubman as associate director of communications and content strategy; and Robbie Wiedie as content producer.

Tubman brings over a decade of experience in the digital space to Cutwater. Before joining, he launched and led the campaign creative at Chubbies.

Robbie Wiedie
Robbie Wiedie Credit: Courtesy of Cutwater

Wiedie has seven years of brand strategy and video production experience to Cutwater. Earlier, he worked in the fashion-tech space as senior web producer at Betabrand and head of brand content at MeUndies.

Stephen Larkin
Stephen Larkin Credit: Courtesy of David & Goliath

David & Goliath has appointed Stephen Larkin to the role of chief marketing officer, after three years at 180LA. The agency handled Pepsi and HP, projects with Mattel, Dollar Shave Club, Pacific Life, and AOR duties for both University of Phoenix and Miller Lite. Larkin also led assignments with The Academy of Motion Picture Arts and Sciences, The Hollywood Foreign Press and UNICEF, for which 180LA's "Unfairy Tales" campaign won five Lions at Cannes including the Grand Prix for Good.

Prior to 180LA, he led new business efforts and client services as managing director for Mullen Pittsburgh.

From left, Sarah Knott, Amy Vaughan, Margaret Russo, and Ray Elfers.
From left, Sarah Knott, Amy Vaughan, Margaret Russo, and Ray Elfers. Credit: Courtesy of Possible Cincinnati

Possible has promoted four associate creative directors -- Amy Vaughan, Margaret Russo, Sarah Knott and Ray Elfers -- to creative directors in its Cincinnati office.

Ravi Amaratunga
Ravi Amaratunga Credit: Courtesy of We Are Pi

Amsterdam-based agency We Are P has recruited former Vice Media Global Executive Producer Ravi Amaratunga as head of content; and JaKenna Gilbert as digital strategist.

At Vice Media, he oversaw all video content and strategy in the fashion and luxury space on a global scale, growing fashion brand i-D into a major youth fashion video channel on YouTube and launching its first TV show with Channel 4. He also launched video for Vice's new luxury channel, Amuse.

JaKenna Gilbert
JaKenna Gilbert Credit: We Are Pi

Gilbert has worked at M80 and Burson-Marstellar, and several makeup brands within Estee Lauder Companies.

Philadelphia-based Bluecadet has opened in Manhattan, with Lillian "Lilly" Preston as managing director. Preston was head of production at Ralph Appelbaum Associates. She has worked on projects ranging from IBM's Think Exhibit at Lincoln Center to a 200-screen immersive media environment for the Vanke Pavilion at the 2015 Milan World Expo. She began her career at Batwin & Robin Productions, where she gained experience creating media for museums, visitor centers, and live events.

Creative Director Brett Renfer was director of experience design at Collins, a New York-based strategy and design agency, where he led projects ranging from a permanent exhibition with the Museum of the Moving Image to an interactive rap video.

Creative Technology Director Ben Bojko was associate technical director at digital design agency Big Spaceship, developing projects including the Ken Burns iPhone app and a 20-foot LED wall for Google. Bojko most recently was at Potion, a New York-based experience design practice, working with cultural institutions on projects for The Lower East Side Tenement Museum, Smithsonian Channel, and Harper Collins/PostSecret.

Over the past six months the three have worked closely with Bluecadet in Philadelphia on projects for the Bill & Melinda Gates Foundation, The Smithsonian National Air and Space Museum, and the New York Public Library.

From left David DeRoma, Jill Burgeson, Kyle Acquistapace, Amir Haque, and Nicole Rowett
From left David DeRoma, Jill Burgeson, Kyle Acquistapace, Amir Haque, and Nicole Rowett Credit: James Johnson

Creative agency Supermoon has tapped Kyle Acquistapace, a partner and director of media and data strategy at Deutsch Los Angeles, as its new president. Supermoon Founder Amir Haque becomes chief executive officer.

Acquistapace joins three Deutsch LA veterans who were founding partners at Supermoon: Executive Creative Director David DeRoma, Director of Strategy Jill Burgeson, and Group Account Director Nicole Rowett.

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