Santa Monica's Swietlik Editorial and London's Cut + Run have formed a trans-Atlantic alliance that will see the companies' combined rosters represented in the U.K. by Cut + Run/London and in the U.S. by Swietlik, which will be rechristened Cut + Run/Los Angeles. The L.A. office will be headed by executive director -- and former Crew Cuts executive producer -- Christie Cash, who brings with her former Crew Cuts editors Philip Owens, Ellen Crocker, TG Harrington and Matt Chesse. ... Director and DP Miles Goodall of South Africa's Suburban Films has signed with @radical.media for worldwide representation. ... Alex Brook, formerly a senior producer at Deutsch/L.A., has joined Cosmo Street in Santa Monica as executive producer. ... Production company Shuffle -- which has offices in Venice, Calif. and Tokyo -- has announced the launch of Shuffle China, a production services unit aimed at facilitating North American and European commercials shoots in China.