$137.8B U.S. ad spend for top 200 advertisers
Veiga and Machado, who were ranked as the most awarded copywriter and art director by the 2013 Cannes Report, will be creative directors at Casa AKQA, also based in Sao Paulo.The pair are best known for their work for Dove, including ads like Slow as well as Real Beauty Sketches, which swept the board at last year's Cannes Lions winning the Titanium Grand Prix among other awards. Creativity and Ad Age listed them among 2013's Creatives You Should Know. Prior to joining Ogilvy Brazil, Machado worked at Crispin Porter & Bogusky in Boulder while Portuguese-born Veiga has worked at agencies including McCann Erickson and TBWA Lisbon.
Olivier Altmann, chief creative officer at Publicis and veteran Paris creative, has launched his own agency in collaboration with Edouard Pacreau, formerly general manager of Publicis Paris and Worldwide Account Director for the Renault account at Publicis Conseil. The new Paris-based shop, Altmann+Pacreau, will be an independent agency with Publicis holding a minority interest. Altmann, who began his career as a copywriter at FCB Paris, joined Publicis in 2004. As a copywriter and creative director, he has won over 200 awards, including Cannes Lions, Clio Golds, One Show and Eurobest honors. Mr. Altmann has also served as president of Eurobest and has sat on the jury at Cannes, D&AD, and the Clios.
Mr. Altmann explained the move: "It's very simple. I've been at Publicis for ten years, both as a CCO of Publicis Conseil, the flagship agency of network, and 2009 I was CCO of Publicis Worldwide. And after ten years, and maybe because I turned 50, I had this ambition for a long time to be my own boss and run my own agency.
"For me, this is an opportunity to bring back the idea as the first priority and propose a media neutral agency, where media, technology as ways to touch a consumer, will come after, but not before the idea. That's already happening in the States and in the U.K. In France, everyone Is trying to reinvent the model, but it's difficult. A lot of new agencies are instantly focused on growth, which is of course vital, but sometimes that translates to growth and any cost, and you start losing the originaly reason of why you've done an agency."
Goodby Silverstein & Partners New York has appointed Nathan Frank, formerly co-founder and CCO of Help Remedies, as creative director. The move reunites Frank with his former partner, Paul Caiozzo, who took over as ECD at the agency earlier this month. Frank joins GS&P following the sale of design-centric pharmaceutical company Help, which he helped grow from an art project available only at design stores into a national brand available at Target and Walgreens. Frank spent his earlier career as a copywriter and creative director in NYC at Saatchi & Saatchi, BBH, TAXI and Cliff Freeman & Partners. His work for Procter & Gamble's Tide to Go ("Talking Stain") was voted YouTube's favorite Super Bowl ad of 2008.
Leo Burnett Worldwide has hired Kat Gates as global creative director. Gates will report to chief creative officer of Leo Burnett Worldwide, Mark Tutssel and will manage creative product across the agency's P&G Always feminine care portfolio of work. Gates joins Leo Burnett from Publicis New York where she served as group creative director. In her time at Publicis , she was responsible for work including the 2012 Summer Olympics campaign for Bounty paper towels, "Let the Spills Begin." Prior to that, she served as regional creative director, Western Europe, at Saatchi & Saatchi Frankfurt, managing creative strategy for Pampers and Iams.
Graeme Hall is joining Google Creative Labs in London as creative lead. Hall, who will report to Google Creative Labs' executive creative director, Steve Vranakis, has been at 180 Amsterdam since July 2012, working on accounts including Sony PlayStation and Qatar Airways, among others. Prior to that he worked as a creative director at Y&R New York, on accounts including Dell and Virgin Atlantic, having started his career at DDB London.
Social media agency We Are Social has hired WDMP creative team Tom Bellamy and Alena Miklasova to join its creative department in London. The team's most recent work includes a Monarch Airlines campaign featuring Oculus Rift technology. The pair met at WDMP, where Miklasova joined after working at OgilvyAction for three years. At We Are Social, they will be working together on campaigns for clients including Danone, Heineken and Jaguar.
Digital agency Sq1 has appointed Tucker Hassler as executive creative director for its Portland, Oregon office. With nearly 20 years of traditional and digital agency experience, Hassler, who will reportto Sq1 partner, John Holmes, has previously worked on brands such as Samsung Global, American Airlines, Bank of America, DISH Network and Norwegian Cruise Line. At Sq1, he will work on clients including the Portland Trail Blazers, Hi-Tec Sports International and InFocus.