Google has hired Lars Bastholm as global chief creative officer of The Zoo, its in-house agency team. Bastholm, who will report to Torrence Boone, head of global agency sales and services, was most recently global chief creative officer at Rosetta. Prior to that, he was the chief creative officer of Cheil USA. He has also worked as chief digital creative officer Ogilvy North America, at AKQA, where he was hired to open the New York office, and as the founder of Grey Interactive in Denmark. He is a three-time Cyber Lion Grand Prix winner at the Cannes Lions festival.
Veteran DDB creative Jeremy Craigen will be leaving the network after 25 years. Mr. Craigen, who last served as global executive creative director on VW at Adam & Eve/DDB London, began at the network in the 1990s as a junior copywriter at BMP DDB Needham and then steadily turned out celebrated work for Volkswagen, working his way up to CD, ECD and then Global ECD on the account. "Back in 1990, I joined what I believed to be the best agency in the world, BMP DDB Needham," Craigen told Campaign Brief. "Now, just shy of 25 years later, I find myself leaving what I believe to be the best agency in the world, Adam & Eve/DDB. I've had an incredible time here, worked with some of the nicest, funniest most talented people in the business. But now it is time to go and find some exciting new challenges outside of the world of [the agency's London office in] Paddington."
Droga5 has hired Rob Trostle as executive design director, a new role at the agency reporting to chief creative officer Ted Royer. Trostle has previously worked at agencies such as Mother and Anomaly on clients including Cole Haan, Target, Johnson & Johnson and Mitchum. Most recently, he founded a personal venture, Golden Arm, to explore the relationship between business and design.
AKQA has hired Eric Cruz as executive creative director of its Shanghai office. Cruz, who will oversee work for clients such as Budweiser, Nike and Tencent, joins from Leo Burnett Malaysia, where he was executive creative director for three-and-a-half years. He has also worked for agencies including Wieden & Kennedy in London, Portland, and Tokyo and Razorfish.
WPP's Ford agency Blue Hive has hired Roy Cohen as digital creative director working on Ford of Europe. Based in London, he will report to the group's chief creative officer, Karin Onsager-Birch. Most recently, Cohen was executive creative director at the interactive arm of BBDO Hamburg, working on BMW, O2 and Dove. Previously he was creative director at Jung von Matt in Hamburg, leading the Mercedes-Benz and Vodafone business. Prior to that, Cohen was executive creative director at Shalmor Avon Amichay/Y&R Interactive in Tel Aviv, working on brands including Mercedes-Benz and Hyundai.
BBDO Düsseldorf has appointed Chris Robertson as digital creative director. Robertson joins from David and Goliath in LA, where he held the same position working with clients such as Kia Motors, BeatsbyDre and Universal Studios. Prior to that he was at J. Walter Thompson in Dubai as creative director, developing interactive and digital campaigns for clients including Kraft, Nestlé, Audi and HSBC.