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BBDO Hires MacDonald, Bjorkman Joins Wunderman And More

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Credit: (photo credit: Barry Stelboum)
BBDO has appointed Matt MacDonald (left) as executive creative director on AT&T. MacDonald was most recently co-chief creative oficer at JWT New York. There, his worked included "Welcome Bigwigs" for JetBlue, "The Magic of Macy's" and "Yes, Virginia" animated Christmas special for Macy's, and the "Nightlife Exchange" project for Diageo. His awards include Cannes Lions, D&AD Pencils, Clios, Effies, Webbys and one of the first-ever Gold Lions in Mobile. In addition, BBDO has moved Wil Boudreau, an ECD at BBDO New York, to BBDO Atlanta to become ECD of that agency. The move follow last month's promotion of Greg Hahn to chief creative officer at BBDO New York and news last week that Noel Haan had joined BBDO Proximity Minneapolis as ECD for that agency.

Lincoln Bjorkman has joined Wunderman as global chief creative officer. He was previousy chief creative officer, North America, for Digitas where he ran its American Express account. He was at Wunderman earlier in his career, serving as group creative director from 1997-99, before working as creative director and principal of Brand Buzz. Bjorkman is only the second global creative director in Wunderman's history. London's Steve Harrison first served in the role from 2006-2007.

Amy Garrett has joined Droga5 Europe as head of project nanagement, following six years as lead mother at Mother London, where she was responsible for the overall delivery of campaigns and development of client business. Garrett has worked with brands including Unilever, Boots, InBev, Comic Relief and Mondelez International and led campaigns such as Boots' "Here Come the Girls", PG Tip' "Monkey and Al" and Beck's Sapphire's "Serenade" SuperBowl spot.

Three creatives from Bailey Lauerman (this year's Ad Age's Small Agency of the Year) have left to set up new agency Agent in Nebraska. Raleigh Drennon, former executive creative director, Bailey Lauerman, James Strange, former design director, Bailey Lauerman and John Hayden, former senior art director, Bailey Lauerman have teamed up with Monte Olson, former CEO, Thought District, to launch the agency in Lincoln. Their former clients have included Disney, AMC Theatres, Miller Brewing, Red Lobster, AllState and Payless Shoes. Agent's first new client campaigns will launch in December.

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