Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more
BBH New York has promoted Kate Morrison to head of content production. In the role, which is a new one for the agency, she will report to recent hire, Head of Integrated Production and Technology Carey Head. Morrison brings more than 10 years of production experience to the role. Prior to joining BBH earlier this year, she has produced work for agencies such as twofifteenmccann, Butler, Shine, Stern & Partners and 180 LA & Amsterdam as well as projects for Xbox, MINI, Under Armour and Rolex. She also worked on the 2014 Gold Lion-winning BBH NY film "Perfect Day" for Playstation.
Digital agency Essence has appointed Gannon Mooney to the position of creative director. Mooney was most recently a creative director at Seattle Wunderman Network. Prior to that, he served as creative director at both Blast Radius and Razorfish. He has worked with brands such as AT&T, Budweiser, Boeing, BP, Disney, General Mills, Intel, Microsoft, Netflix, Nissan, Starbucks and T-Mobile. He will join the agency's Seattle location and report to Christian Juhl, who was recently appointed to global CEO.
Los Angeles-based agency Mistress has named Boris de Malvinsky and Hartmut Heinrich co-managing directors of Mistress's first international expansion, Mistress.tech. De Malvinsky started his career working for Jung von Matt, later joining kempertrautmann as part of the original startup team in 2004. Heinrich was previously a partner at Vivaldi Partners Group, a global strategy consultancy, where he founded and developed the firm's North German operations as the managing director. The pair will run Mistress.tech in Hamburg and Los Angeles. The new dedicated entity focuses on software and technological solutions for marketers and is a partnership between Mistress and Hamburg-based internet and software company freiheit.com.