It will be news when Gerry Graf's agency, BFG 9000, sends out a typical press release. To announce that it has gotten "bigger, smarter, and more computery" with its latest new hires, a trio of talent from Coca-Cola, Wieden + Kennedy, Portland and Google, the agency sent a town crier--with a big loud bell in tow--to the Creativity and Ad Age offices, to unveil the news. You can experience it for yourselves here.
If you didn't quite catch those names, the agency has hired Google Creative Lab alum Laura Janness as head of planning, Dean McBeth, formerly of Wieden + Kennedy Portland as director of digital creative and former Coca-Cola global communications manager Kelly Donahue as account director--all of whom, as members of BFG 9000, may be required to serve beyond their own job descriptions. (AD/CW Joey Ianno portrayed the town crier.)
And in case, you wanted to hear it again, the crier repeated the announcement:
. . .and handed out the flier below. The stunt is the latest in the agency's expectedly unconventional news releases, which include a makeshift sign outside its office to announce the arrival of ECD Eric Kallman and a barbershop singer for the signing of president Barney Robinson.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more