Sponsor Content Above the Clutter with Pete Krainik
Episode Seven: Man And Machine
Brought to you by: IBM
Australian creative agency BMF has hired a new creative team, Dantie van der Merwe and David Fraser, who were formerly at DDB Sydney. Originally from South Africa, the pair, art director and copywriter, respectively, have worked across a range of clients including Volkswagen, Eclipse Chewy Mints, McDonald's, History Channel, Sprite, SAB Miller, BBC Food, Audi and Discovery Channel. Their print campaign for McDonald's "Loose Change" recently won Silver at Spikes Asia and the AWARD Award, while other awards include Gold at South Africa's Loerie Awards, a One Show In-book Nomination, Bronze at Clio and multiple Cannes Lions shortlists.
360i has appointed Chris Seda as group director of experience design, a newly created role at the agency. Mr. Seda moves from TBWA/Worldhealth and CAHG in New York where he created the agency's digital arm and built out its digital creative team, which oversaw experience, interaction, user interface, information architecture and visual design. He also previously served as global digital creative director at Stamford, Conn.-based Harman International. Mr. Seda will repot to 360i SVP of strategy Lee Maicon.
Design agency Hush has appointed design director Claudia Chagui to its team. A native Colombian, Chagui's career has taken her from Central and South America to Kansas City, where she served as the creative director at Hint, the experiential/design division of T2. There she wrote, designed, pitched, and led projects for brands such as TEDx, Sprint, McDonalds, Dell, and Crayola, among others. She later helped to set up Hint's offices in Chicago and New York.
Brand design consultancy Bluemarlin has hired Marcus Hewitt as executive creative director of its New York studio. Hewitt has nearly three decades of agency experience leading the creative for global brands such as Pepsico, Unilever, Merck and AB Inbev. He was previously chief creative officer at Product Ventures and Dragon Rouge, and prior to that co-founded Sterling Brands and helped establish the Michael Peters Group in London, New York, Toronto and Los Angeles.
Creative agency 180 Amsterdam has appointed Ben Armistead head of planning. Mr. Armistead was most recently global planning director at Wieden & Kennedy, working out of Amsterdam, where he oversaw global planning Powerade and Electronic Arts as well as regional planning for Nike. Prior to that he had been a senior planner at Dare. In his new position, he will work on strategy for agency accounts including PlayStation, Asics and Qatar Airways.
Dean Casalena joins creative agency Muhtayzik Hoffer as director of technology. Originally from South Africa, Mr. Casalena joins the agency with 12 years of engineering experience, having done work for brands including Microsoft, Disney, and Coca-Cola, Sony, Lego and Ralph Lauren. His resume includes user interface and user experience design, prototyping a video analytics system, writing self-regulating traffic management algorithm and building a location-based server load balancing system.