Buchanan Joins Deutsch As GCD

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Deutsch/New York announced today that Florence Buchanan, formerly of J. Walter Thompson, has joined the agency to head up creative on Starwood Hotels and Resorts' Westin and Sheraton brands. Deutsch landed the account earlier this month in a pitch that included Saatchi & Saatchi, Young & Rubicam and M&C Saatchi, all of New York.

Buchanan joins Deutsch as senior VP-group creative director after a stint as creative director at Thompson/New York, where she worked on the Merrill Lynch and KPMG accounts.

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