Cheil Taps London Creatives for Seoul, TBWA's Fernandez Takes Global Gatorade Role

All the Latest Creative Moves From Around the Industry

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Dean Pinnington, Luke Ashton
Dean Pinnington, Luke Ashton
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Cheil Worldwidehas appointed Dean Pinnington and Luke Ashton as global creative directors. The pair, who have recently been working as freelance creative consultants in London, will relocate to Seoul, and help lead Cheil's global creative, reporting to Wain Choi, global VP-executive creative director of Cheil Worldwide. Ashton started as a copywriter and became one of DDB London's youngest creative directors at 29. Pinnington began his career at Ogilvy & Mather and Collet Dickenson Pearce, and after several years as a creative consultant formed a freelance team with Ashton in 2008 to work at U.K. creative shops. Cheil's global network includes McKinney, The Barbarian Group, Beattie McGuinness Bungay and Iris.

Renato Fernandez
Renato Fernandez

TBWA/Chiat/Day LA has promoted Renato Fernandez to worldwide creative director with responsibility for the Gatorade brand. He was previously creative director for Gatorade in the U.S. only. Fernandez, who will continue to report into executive creative director Brent Anderson, has been with the agency since 2011, when he relocated from his native Brazil. He previously worked at Sao Paulo agency Almap/BBDO as senior art director working with brands including Volkswagen, Gatorade and Havaianas.

Brad Blondes
Brad Blondes

Ming Utility And Entertainment Group, the creative company founded by Linus Karlsson, Brian DiLorenzo and Tara DeVeaux, has appointed Brad Blondes as partner / chief design officer, heading Design by Ming, its strategic design and creative unit. Blondes, who reports directly to Karlsson, is a former SVP, director of design of McCann New York, where he worked with clients such as Chevrolet, American Airlines, The United States Postal Service, Jose Cuervo and Verizon. Prior to McCann, he worked as an art director / designer at BBDO NY on Starbucks, at Mother NY on Tanqueray, Target, Stella Artois and Dell, and at Sapient Nitro on Conde Nast, Foot Locker and Disney. He has also held design positions at Landor & Associates, Brand New School, MTV Networks, Momentum Worldwide, @Radical.Media and Winterhouse Studio.

Masaya Nakade
Masaya Nakade
Jason McCann
Jason McCann
Sung Chang
Sung Chang

AKQA has promoted Masaya Nakade, Jason McCann and Sung Chang to executive creative directors from group creative directors. Nakade will be based in London, and McCann and Chang will remain in New York. Nakade has worked at AKQA for over a decade on clients inculding Nike and was instrumental in setting up AKQA's Tokyo office. McCann has worked on clients including Wheat Thins and Steinway, and was an ECD at Taxi before joining AKQA. Chang was an ECD at Ogilvy & Mather prior to AKQA; his career has included developing both interactive TV at NBC and standards for Bluetooth as one of the original members of the Bluetooth SIG.

The One Club has announced that Comedy Central's "Broad City" creators Ilana Glazer and Abbi Jacobson will host the 42nd Annual One Show Awards on May 8 at Lincoln Center. Glazer and Jacobson are co-creators of the show, which was nominated for a Critic's Choice Award for Best Comedy Series. The comedic duo is currently developing a movie with Fox, produced by Paul Feig.

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