Daniel Bonner has been promoted to the newly created position of global chief creative officer at digital agency Razorfish. He will work out of the shop's London office.
Bonner, who joined the agency in April last year, was formerly the chief creative officer for Razorfish offices outside the U.S. In his new position, he will report to Bob Lord, global CEO and will also serve on the agency's global executive team.
At Razorfish, Bonner's mandate will be to reinvent and strengthen the agency's creative output. "For years, Razorfish has been at the bleeding edge of the media and technology revolutions," said Lord in a statement. "But 'creative' hasn't really gone through an analogous reinvention. We fervently believe that's going to change under Dan's leadership.
Before joining Razorfish, Bonner spent 14 years at AKQA, where he ended his tenure leading creative across that agency's European offices in London, Amsterdam and Berlin. Before AKQA, Bonner was an art director at European design consultancy Taybrun.
The agency's latest work has included a collaboration with Bodymetrics to launch a Kinect-equipped pod that 3D-mapped your body to help you find the perfect pair of jeans, as well as a branded graphic novel for Axe to launch its women's fragrance line.