Phoenix Editorial, San Francisco, has launched a design and effects division called Bonfire. The new venture will be headed by director of effects and design Matt Silverman and senior producer Jonathan Hinman. ... Design and effects house Click 3x today announced the launch of Click 3xi, an interactive division head by Franco Fiore, founder and former creative director of Siegel & Gale Interactive. ... In Toronto, production companies Generator Films and Angel Films have announced that they will merge and operate under the Generator name. ... Los Angeles edit house The Cutting Room has launched Room, a production and design company headed by executive creative director Flavio (Kampah) Campagna.