As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more
Red Tettemer O'Connell & Partners has hired Deutsch L.A.'s Ryan Scott as its first West Coast VP-group creative director. He will report directly to agency partners Steve Red, president-CCO, and Steve O'Connell, exec creative director. Scott will be responsible for leading the creative department for the West Coast office and working with clients such as Planet Fitness, Under Armour, Wellen Surf and Coty Brands. At Deutsch LA, he was associate creative director before being promoted to creative director, working on Volkswagen, Snapple, Dr Pepper and Dr Pepper Ten. Award-winning work included Volkswagen's "Rocketman" and "Feeling Carefree." To welcome Scott to the agency, RTO&P's Steve Thompson sculpted a large portrait of out of beach brush, using an aerial drone to capture a video of it.
Crispin Porter & Bogusky has promoted Evan Russack to the newly created role of executive director of digital. Based out of CP&B Boulder, he will report to Ivan Perez-Armendariz, CP&B's exec VP-chief digital officer. Since joining CP&B four years ago, Russack has worked as an account director on clients including Domino's Pizza and Microsoft. Most recently, he oversaw the launch of "The Tonight Show Starring Jimmy Fallon" website and mobile app for NBC around the show's February premiere.
Hollywood and New York-based NuContext Creative, led by founder/executive producer Angela Guice, has acquired gaming/creative studio Trigger Happy and launched a digital and print division headed by its founder, Mikael Tyrsen. Under the management of Tyrsen, the division's capabilities include print, mobile, apps, games, prototyping, web and social, including strategy and viral applications. Tyrsen began his gaming career as a professional video-game player, then used his career as an art director in Sweden to move to the U.S. to work in the film industry designing key art. In 2007, he founded Trigger Happy, which is devoted to design and development of games. His clients have included Tyra Banks, the CW, Geico, Fox, Warner Bros, Lionsgate, Pom, Boeing, Snoop Dogg, L'Occitane and the Air National Guard.