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Droga5 N.Y. Names Ted Royer Chief Creative Officer

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From Left: Neil Heymann, Ted Royer, Kevin Brady
From Left: Neil Heymann, Ted Royer, Kevin Brady

Droga5, New York has a new CCO. The agency has promoted former ECD Ted Royer to helm the agency's creative output, part of a wave of leadership changes that include making Sarah Thompson, president of the shop, its new CEO.

In his new role, Mr. Royer will be responsible for all the creative output of the agency, and will work with Ms. Thompson to steer the work, win business and grow the agency's culture. He will also be in charge of creative staffing.

Group creative directors Kevin Brady and Neil Heymann also have been promoted to ECDs. They will jointly run the agency's business and be in charge of the New York office's creative department.

The agency also made a host of other changes, including making Andrew Essex, the outgoing CEO, the vice-chairman of the shop. He will join founder and creative chairman David Droga in the Chairman's wing and will continue to oversee De-De, the agency's digital product development unit.

"One true measure of Droga5's success is how our people grow within the agency," said Mr. Droga in a statement. "We have always aspired to be one of the world's most influential creative companies, and I believe these incredible talents will help us achieve that mission."

The agency, which was Creativity's 2011 Agency of the Year, has been busy, with a slew of recent work coming out for Coke Zero, Spotify and UNICEF.



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