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For the second time in as many years, a campaign for The New York Times took the Grand Prize at the Newspaper Association of America's Athena Awards, which were presented last month in New York. The winning campaign, from Lowe/New York, features full-page images with words of copy listing various news topics the images suggest. An ad that shows the back of a playing card, for example, carries the copy, "Gaming. Addictions. Revenue. Magic." The tagline for the campaign urges readers to "Look deeper." Creatively, the effort is the successor to last year's winner, the "Make Sense of Our Times" campaign from Bozell/New York. Like the previous campaign, "Look Deeper" was created by a Bozell team that included former executive creative director Tony Granger and CD/art director Jan Jacobs, prior to the merger of Bozell and Lowe earlier this year. ... New York agency Mezzina Brown & Partners - whose clients include RJ Reynolds and Harper's Bazaar - has changed its name to Agent 16, and has relocated to offices at 79 Fifth Avenue, on - you guessed it - the 16th floor. ... New York production company Public Domain has taken over U.S. representation duties for Amsterdam-based production house Czar. Steve Shore, founder of Public Domain - the company that rose from the ashes of Shelter Films two years ago, following the demise of parent company Paradise Music & Entertainment - will serve as managing director of Czar's U.S. wing. ... U.S. production company Crossroads has linked with The Gang Films in Paris via a cross-representation and co-production agreement. Gang directors Rachel & Fabrice Carazo, Sven & Calle and S‚bastien Chantrel will work out of Crossroads under the banner Gang/USA, with Michael Fekete and Charlie Curran serving as co-executive producers.
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