Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more
BBH London Joint Digital Officer Mel Exon has been promoted to managing director at the agency. Since joining BBH in 1997, Ms. Exon has overseen award-winning and notable work for clients such as British Airways, Levi's, Boddingtons, Yeo Valley, Johnnie Walker and Boddingtons. In 2008 she co-founded the agency's innovation unit BBH Labs. She has been named to Wired UK's Top 100 digital influencers and recently served as a Cyber juror at this year's Cannes International Festival of Creativity. Lindsay Nuttall, who joined the agency from the BBC earlier this year, will continue as chief digital officer. Ms. Exon's move coincides with that of Charlie Rudd, who was promoted from managing director to chief operating officer.
L.A.-based creative agency AV Squad has appointed Peter McKeon as director and creative director and Teresa Antista as executive producer. McKeon won multiple PromaxBDA Award wins this year, including Best Comedy Spot for Discovery's "Snuffy the Seal" for Shark Week, which was also awarded a Cannes Lion. He has directed campaigns for The Discovery Channel, Showtime, TLC, History Channel, A&E, Hallmark, Nickelodeon, and HGTV among others. Antista has produced campaigns for clients such as The Discovery Channel, Showtime, Lifetime, CBS, ABC, FX Networks and National Geographic among others.
Prajato Guha Thakurta and Sachin Kamble have joined Leo Burnett India as associate executive creative directors. The pair will be based at the head office in Mumbai and will work closely with recently-appointed chief creative officer RajDeepak Das. Thakurta has worked at JWT, McCann Erickson and DDB Mudra on brands including Pears, Barclays, Band-Aid, Electrolux, Smirnoff and Nokia. Kamble has worked at agencies like Ambience, Rediffusion DY&R, Ogilvy & Mather, DDB Mudra and JWT on brands including Colgate, Vodafone, Nestle, Ponds and Kotex.