Wieden + Kennedy today announced the addition of four new partners: Portland ECD Mark Fitzloff, Global Interactive ECD Iain Tait, London Managing Director Neil Christie and Portland Managing Diretor Tom Blessington.
The new partners are the latest to be added since London ECDs Tony Davidson and Kim Papworth in 2009. The addition brings the network's total to 11, also including co-founder/CEO Dan Wieden, Susan Hoffman, Dave Luhr, Bill Davenport, and John Jay.
According to Dan Wieden in an agency statement, Wieden is "very picky, very slow and deliberate when it comes to adding new partners." But the four new ones "bring fresh perspectives and skill sets to critical areas this agency and this industry will face in the years ahead. I am thrilled. It is like our brain and our heart just made a growth spurt."
The creative audience will be very familiar with Fitzloff's work. The Portland ECD, along with fellow ECD/partner Susan Hoffman, has been at the helm of the many of the groundbreaking campaigns that have helped the shop become famous outside of its Nike accomplishments, including Old Spice, Levi's and Chrysler.
Iain Tait makes partner just a little over a year after serving as global interactive ECD and was instrumental to the much heralded Old Spice "Response Campaign." Prior to that he was a co-founder and CD at award-winning digital shop Poke, where he worked on clients like Orange, Yahoo!, American Express and Zopa.
Tom Blessington becomes partner after more than a decade at the shop running the Nike accounts in both Portland and Amsterdam. He also served as group account director for Miller and Coca-Cola in Portland and was the first MD of W+K's New York office.