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Fred & Farid Leave BBH for Goodby

Published on .

The French creative team of Fred Raillard and Farid Mokart are slated to start work at Goodby, Silverstein & Partners later this month, an agency spokesperson confirmed today. The pair, known as Fred & Farid, arrive in the U.S. on the heels of a Gold Lion win for BBH/London's "Champagne" spot for Xbox -- which finished a close second to Nike's "Tag" in the race for this year's Grand Prix at the International Advertising Festival in Cannes.
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