Goodby's Jim Elliott Joins Y&R, New York, as Chief Creative

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Jim Elliott
Jim Elliott

Y&R, New York, is hiring Jim Elliott, a group creative director for the past five years at Goodby Silverstein & Partners, San Francisco, to serve as its new chief creative.

Mr. Elliott replaces Scott Vitrone and Ian Reichenthal. The duo resigned in February to become lead creatives at Wieden & Kennedy, New York. Mr. Elliott will move across the country and begin his new post in June, reporting to Tony Granger and Jane Barratt, who are worldwide chief creative and president of the office, respectively.

"We were really looking for someone who could pick up on the momentum Scott and Ian created here," Ms. Barratt said. "Someone who's got a collaborative nature, energy, passion and vision and, of course, creative credentials. The work [Mr. Elliott] did on Chevy and the work he did on Haagen-Dazs really proves he's got an innovative approach and is a wonderful storyteller. With 'Honey Bees' especially, it was a robust media idea that went across the right media at the right time."

Mr. Elliott's "Help the Honey Bees" campaign for Haagen-Dazs snared the first Green Pencil award from the One Club, and other hardware he has collected includes awards at Cannes, D&AD, the Andy's and the Effies. Before Goodby he spent time at Cole & Weber and Mullen.

For the full story on Elliot's new role at Y&R, go to

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