Sponsor Content Above the Clutter with Pete Krainik
Episode Seven: Man And Machine
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BBH has appointed Zach Hilder to work in Los Angeles as executive creative director. Hilder, who worked at BBH New York earlier in his career (where he created the "F*** Photoshop" pencil), moves over from the R/GA network's Hustle where he was group creative director. There, he was responsible for work including "#Straightoutta" for Beats by Dre. Prior to that he was at agencies including 72andSunny where he created "The Replacer" for Call of Duty. Other work includes working on the launch of Google Chromebook. He was named one of Creativity's "Creatives to Know" in 2009.
Fran Luckin is joining Grey Africa as the company's chief creative officer. Luckin has spent the past two years as executive creative director at digital agency Quirk, and prior to that was at Ogilvy Johannesburg, becoming executive creative director of the agency in 2008. She recently completed an MBA, and was named as one of the top ten most influential people in South African advertising in the country's compendium of the industry, The Annual.
The Community has hired Juan Cruz Vassallo as associate creative director. Based in Miami, he will report directly to Creative Director Rodrigo Butori. Prior to joining the SapientNitro-owned agency, Vassallo was an associate creative director at Saatchi & Saatchi's U.S. Hispanic shop Conill and at LatinWorks. Before that, he was at Alma. . A native of Argentina, he began his career as a senior copywriter at Ponce Buenos Aires and was a junior copywriter at J. Walter Thompson Argentina. He has worked on brands including Toyota, Tide, T-Mobile, Chevrolet, Domino's, Ford, Knorr, Bayer and Nestle.
Blue Hive, a WPP-owned agency that handles WPP's Ford Motor Co. business around the world, has appointed Julian Watt as chief creative officer for the U.K. and Europe. Watt joins Blue Hive from Australia, where he led creative agencies including WPP's GPY&R Sydney, 303 and most recently, Host Sydney. Originally from South Africa, Watt previously led BBDO in South Africa and won international awards including a Grand Prix at Cannes.
FCB has hired Swati Bhattacharya as chief creative officer for FCB Ulka in India. Prior to joining FCB, Bhattacharya served as principal partner of the Dentsu Mama Lab. She started her career at JWT and spent 22 years there, rising to become national creative director in 2011. She has worked on clients such as Close-up, Airtel, Kit Kat, 7Up, Pepsi, Pizza Hut, Unicef, Sunrise and Slice. In addition to her work in advertising, Bhattacharya won India's highest award in cinema, the Dadasaheb Phalke Award, in 2014 for best screenplay. Her short film "Double Shift" was featured in the Toronto, Vancouver, Kolkata and Mumbai International short film festivals.
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Deutsch North America has appointed Trevor O'Brien as partner, chief technology officer in New York, and Pam Scheideler as partner, chief digital officer in L.A. O'Brien's most recent position was co-founder and technologist at The Experiment, a small design and technology studio. He has also worked at McKinney, and was at Deutsch previously, as an executive creative technology director in the L.A. office from 2011 until 2014. Scheideler, who joined Deutsch in 2013, is being promoted from executive director of digital. In that role, she worked on projects including Taco Bell's ecommerce platform Ta.co., and the online "Unleash Your Rrrr" experience for Volkswagen's Golf R. Prior to Deutsch, she was the head of production and operations at Google Creative Lab, and she has also worked at JWT NY as director of digital production, and at CP&B as VP, executive integrated producer.