The Barbarian Group has appointed Jill Applebaum as creative director, responsible for working across the agency's Pepsi portfolio, as well as new business. Applebaum joins the agency from J. Walter Thompson, where she served as group creative director, overseeing creative development for JWT New York, and the Tylenol and Nestle's Toll House brands. Prior to that she was SVP, group creative director at DraftFCB New York, overseeing creative for Kraft's Oreo brand, including Oreo's "Daily Twist," which won awards including the 2013 Cyber Lions Grand Prix at the Cannes festival. Creativity named her one of the 50 most creative people of the year in the Creativity 50 in 2013.
U.K. independent agency Brothers and Sisters has hired creative producer Lucy Robinson for the newly-created role of head of comedy. Robinson, who will collaborate on pitches and new campaigns, produced Channel 4's "The 11 O'clock Show," which launched the careers of Sacha Baron Cohen and Ricky Gervais in the late 1990s. She has also produced U.K. shows such as "Comic Relief" with Richard Curtis and Rowan Atkinson, and "The Wrong Mans" with James Corden, the British actor and comedian who recently became the host of the Late Late Show on CBS. The role at Brothers and Sisters is part-time to allow her to continue to run Little Comet, the production company she co-founded in 2010 with writer Chris Reddy.
Leo Burnett Shanghai has appointed Rocky Hao as head of creative. Hao started his creative career in Beijing 16 years ago and moved to Shanghai in 2004. Prior to Leo Burnett, he worked with agencies in China including Dentsu, Bates, BBDO, Grey and Ogilvy & Mather, on brands such as Pepsi, 7UP, Pizza Hut, Gillette, New Balance and Chrysler.
BBDO Singapore has hired Theresa Ong as creative director. Ong joins from JWT Beijing where she worked on brands including Microsoft, Nokia, Hertz and Shell. While there, she won a Cannes Gold Lion and two Silver Lions in Mobile for her "Missing Children" app that turns any smartphone into a missing child search tool. Prior to JWT, Ong was regional creative lead at Enfatico, a WPP/Y&R agency created to serve Dell globally.
The Community, formerly known as La Comunidad, has hired three Argentine creatives--Tomás Duhalde, Guilherme Nóbrega and Frederico Nicolás Díaz--from Ogilvy & Mather Buenos Aires. Duhalde and Nóbrega will be senior art directors, while Díaz joins as a senior copywriter. Duhalde and Nóbrega were previously art directors at O&M Buenos Aires; Duhalde has also worked at Grey Buenos Aires while Nóbrega spent time in both O&M's London and São Paulo offices, as well as Wieden & Kennedy London, DM9 DDB and Almap/BBDO. Díaz started his career at Grey Buenos Aires before moving to O&M. Between them, the trio have 17 Cannes Lions to their names.
L.A.-based agency Enso has appointed Kendra Wan as a senior creative. Wan, who will report to Davi Sing, executive creative director, most recently worked as creative lead at Love on brands sucn as Nike, Miss Sixty and Johnnie Walker. She started her advertising career at Platform/W&K London, and then moved to W&K Shanghai, where she worked on Converse, Levi's and Tiffany & Co.