TBWAChiatDay has tapped former Barneys New York e-commerce director and lead developer, Jordan Holberg, to be its new director of technology. The 32 year-old will oversee all technology-related tasks for the agency's clients such as Pernod Ricard, Michelin and GSK. He will also play an important role in TBWA's Digital Arts Network. The team will look to his entrepreneurial background to facilitate to ensure effective collaboration with production, creative and delivery. Prior to Barneys, Jordan had founded companies including Sugar Serials, which craeted technology that cut up Twitter text to make it succinct yet comprehensive; check-in and location-based service Zombi Corporation; as well as Mappily Ever After, a real-time map-creator.
Saatchi & Saatchi New York has promoted John Cornette to executive creative director. He will now be responsible for directing integrated work across various brands, including Lenovo. Previously, Cornette had been a creative director and has experience working on multiple media platforms. In the past he has worked for Dimassimo Brand Advertising, R/GA, JWT and BBDO and his accolades include One Club, Cannes Lions, Communications Arts and Clio honors.
JWT Canada has made several additions to its design and digital teams. David Taylor takes the newly created Head of Art role, bringing 14 years of experience in advertising and design communications and having worked on large accounts including Walmart, Tim Hortons and the University of Toronto. Previously, Taylor oversaw design work at Taxi on campaigns such as Holt Renfrew, Canadian Tire and WestJet. Thomas Hong has signed on as digital designer and Kevin Tam has joined the team as senior developer. The two will use their combined 2 decades of experience working at Dentsu, Organic and DraftFCB to lead in-house digital creative and development capabilities. Art Director Denise Cole and Copywriter Saro Ghazarian both join the creative team, having come from TBWA and BBDO, respectively, with portfolios including work on Energizer, Ray-Ban and Mercedes-Benz campaigns.
Jose Manuel "Pepe" Montalvo has been tapped to be creative vice president for Y&R Mexico. Prior to this Montalvo had been a vice president and partner at Anonimo, an independent agency where he lead his creative team on work for big brands including Coca-cola, Jose Cuervo, Porsche and Powerade. Before Anonimo, he served as vice president and chief creative officer at Ogilvy & Mather Mexico and Leo Burnett Mexico, having done work for clients such as Kellogg's, Nestle, Mattel, Grupo Modelo, Volvo, Pfizer and KFC. Thing have come full-circle, it seems, for Montalvo as he began his advertising career as a copywriter at Y&R Mexico 20 years ago.
Michael Dezso returns to GSD&M as vice president and strategy director. He had been a senior planner at the time of his departure. In his new role he will be overseeing planning on the Southwest Airlines account and supporting new business. He comes back to Austin, Texas from JWT Atlanta where he had been director of planning and led strategic development for brands including Shell, FEMA and Transamerica. Prior to that Dezso had been a vice president and senior account planner at BBDO working on account including REI and ING.
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