Two years after Ogilvy recruited Lars Bastholm from AKQA with much fanfare to serve in a newly created post of chief digital creative officer, he's leaving the shop in what he and the agency are billing as a mutual parting of ways.
Mr. Bastholm joined Ogilvy in 2009 from AKQA, and at the time the move was quite the coup for the WPP shop to attract an awarded creative from a digital background. At the time, Carla Hendra, CEO of Ogilvy North America said: "Lars is the hottest digital creative talent in our industry, and we've been great admirers of his work for many years." He was even promoted last year, with the agency giving him the additional title of chief creative officer of Ogilvy, New York.
In a statement today, however, Ogilvy said that in the end it just wasn't a good fit between the agency and Mr. Bastholm, whose departure date is effective in a few weeks. Ogilvy North American Chairman John Seifert in a statement called it "a mutual decision between Lars, John, and Steve Simpson, chief creative officer for Ogilvy North America."
Mr. Simpson, who before Ogilvy spent time at Goodby, Silverstein & Partners, will lead creative in the New York office until a successor is named.
Mr. Bastholm's exit comes after a memo in which he criticized Ogilvy's digital creative efforts became public last fall, but Ogilvy in a letter to staff suggested that didn't play a part in his exit.
For the full story on Bastholm's departure from Ogilvy, go to AdAge.com.