The agency that famously opened its doors with an overflowing bowl of apples at the reception desk is now setting up shop in the Big Apple.
In what Publicis Groupe's Leo Burnett is billing as a move to attract talent to the agency network's U.S. operation, it is turning to New York to create a hub for it, which -- with $777 million in revenue worldwide, according to Ad Age's Datacenter -- is Publicis Groupe's second-biggest network. While the agency has had staff based in the city for specific clients, such as Samsung, Burnett says this push is its first attempt to "build a new offering under the Leo Burnett banner from the ground up."
The office is located in Manhattan's Flatiron district, and is helmed creatively by former Leo Burnett Sydney Executive Creative Director Jay Benjamin. It opens its doors with 15 full-time staffers who are working with consumer-packaged-goods giant Procter & Gamble on a global product launch, and the office is already pitching accounts in other categories.Check out a slideshow of the new shop below, and read the full story on Leo Burnett New York on Adage.com.