Former Tribal DDB U.K. technology director Matt Oxley has been promoted to head of creative technology at DDB U.K. In his new post, Oxley will be responsible for providing technology insight and direction throughout the development of creative projects for all DDB U.K. clients.
Oxley has been a key player in a number of high profile digital efforts out of the agency, including the Monopoly City Streets campaign for Hasbro, which earned a Gold Cyber Lion at Cannes. The campaign turned real world streets in into potential Monopoly properties using Google Maps.
Oxley's other work highlights include an RFID campaign for Guinness, which involved planting sensors on the rugby pitch and RFID chips into rugby balls and on players so that fans could monitor athletes' statistics, including tackle strength and pass accuracy.