$9.7B P&G ad spending
McCann has promoted John Mescall, executive creative director of McCann Australia, to the new role of global executive creative director. Mescall has been ECD at McCann Australia since October 2011 and has overseen campaigns including "Dumb Ways to Die," winner of five Grand Prix. He will relocate to New York in the coming months and join recently announced Global ECD's James Dawson-Hollis and Bill Wright as part of McCann Worldgroup Global Creative Chairman Rob Reilly's initiative to strengthen the agency's creative leadership. Prior to joining McCann, Mescall was partner and executive creative director of SMART (which was acquired by McCann Worldgroup in 2011). Among other awards, his work has been featured in TED's "Ads Worth Spreading" initiative, the only Australian work to ever be selected.
Deutsch LA has hired Matt O'Rourke, best known for his Old Spice work at Wieden+Kennedy, as executive creative director. O'Rourke will co-lead all digital efforts at Deutsch L.A. with Jerome Austria, who recently rejoined Deutsch L.A. His work as interactive creative director at W+K has included Old Spice Muscle Music, Internetervention, Wolfdog and the Oreo Separator. He also worked on the Levi's, Sony, Powerade and Oreo brands at Wieden+Kennedy. Prior to joining W+K in 2011, he was an executive creative director at Crispin Porter and Bogusky, where he led creative efforts on Burger King, Jell-O, and Kraft Mac and Cheese. He began his career as a creative director at McCann Erickson in New York.
Innovation agency Redscout has hired David Mikula as its creative director and Jamie Kim as its director of creative production. Mikula and Kim will lead Redscout's creative department in partnership with Redscout Industrial Design Director Gina Reimann based in its New York headquarters. Most recently, Mikula was a creative director at Digital Kitchen and prior to that he worked as a creative at Wieden + Kennedy. During his career, he has worked with brands such as Nike, Electronic Arts, Microsoft, Whole Foods, Dodge and Coca-Cola. Kim was previously a founding partner at WE ARE PI. Prior to that, she held roles at Wieden + Kennedy as a senior roducer and AKQA as a digital producer.