BBDO/N.Y. has promoted executive creative director Bill Bruce to the role of creative director for the entire NY office, partnering with chief creative officer David Lubars to oversee all of the office’s creative output. Bruce is the creative force behind such memorable ads as Pepsi’s “Goose” and Mountain Dew’s “Do the Dew” campaign. ... Former Method Studios VFX artist Scott McNiel has founded Jack, a new visual effects studio in Los Angeles. The company has already completed spots for PlayStation 2 and Nissan. ... L.A.-based production company Chelsea Pictures has signed two Hollywood directors for commercial representation, including Sahara
director Breck Eisner and Prime
helmer Ben Younger. ... L.A.-based design and production company Buck has signed Ben Langsfeld and Tom Schmid, also known as the Philadelphia-based design duo Eneone. The freelance designers have garnered much attention for their illustration, animation and design work with clients like Nike and And1.