BBH/N.Y. has hired three new creatives, copywriter/art director partners Tim Geoghegan and Caprice Yu from 180 Amsterdam and copywriter Clay Weiner from Publicis/N.Y. ... Bill Westbook, who served as ECD of Fallon/Minneapolis from 1993 to 1999, returns to the agency as vice chair. He will not replace ousted ECD Paul Silburn but will have a role in operations. ... GSD&M in Austin has promoted Ray Longoria from ACD to creative director. ... Director/DP Gordon Willis, Jr. has signed with BeachHouse Films in Santa Monica. ... Creative director John Yu and Paul Goldman, founder of New York-based music company Ear Goo, have partnered to form Element, a design studio specializing in motion graphics, visual effects and animation. The company's first job was a 3-D graphics package for Super Bowl XL. ... Frank Pichel has joined Digital Kitchen in Seattle as associate creative director. He was formerly creative director at agency Tiny Gravity in Los Angeles. ... AudioEngine in New York has partnered with former music producer Jeremy Berman to launch Ride, a new music and sound design company that hopes to represent a diverse group of musical talent for broadcast commercials, film, video games and web content. ... Director Matt Ogens, formerly of Headquarters, has signed to HKM for commercials representation. ... Executive producer Doug Robbins and VFX designer/director Thor Raxlen have launched Guerilla FX, an independent design, effects and post finishing company in New York.