MOVERS: Cannes revamps Integrated and Titanium

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Distinguishing between massive integrated campaigns and industry-changing ideas, organizers of the Cannes Lions International Advertising Festival have introduced the new Integrated Lions. Both integrated campaigns and breakthrough ideas will be submitted to one section, the Titanium and Integrated Lions, and judged by one jury. After whittling down the choices, the jury will award Integrated Campaign Lions and one Integrated Grand Prix. If any entry is deemed worthy, it's possible Titanium Lions and a Titanium Grand Prix will be awarded. ... Phoenix's Santy added Steve Koch, formerly a marketer with the L.A. Dodgers and MGM, as account supervisor. ... Partizan Worldwide signed director Warren Kushner for commercials representation. ... Paris's Irene added Alexis Kolnikoff to its team of producers. ... Director Claudio Prestia has been signed for representation in France by Dog Productions.
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