StrawberryFrog created a South American presence with the launch of its new São Paulo office, to be named Peralta StrawberryFrog after its founding creative Alexandre Peralta. Peralta was most recently a founding partner at Brazilian shop Afrika. ... Deutsch made several personnel moves, including hiring Chad Saul as senior vice president, director of business development in its Los Angeles office, promoting Matthew Anderson to director of business development in the New York office and promoting Colleen Kelly to partner, director of new business at Deutsch LA. ... Codemasters enlisted IGA Worldwide for in-game ad representation, with the latter set to deliver both dynamic and static ads from the racing game publisher. ... Avenue A | Razorfish added Chris Bowler as vice president of digital advertising in its Chicago office ... Universal McCann New York's group media director Danny Kaplan will relocate to the agency's Los Angeles office.