New York-based agency Toy, which launched in October with three employees, has added Jenna Moran, formerly of Martin's Brand First Entertainment as director of client services and art director Justin Gignac, who formerly worked under Toy founder Ari Merkin at the now defunct Fallon/New York. ... Kelly Fredrickson, who most recently served as cretive manager at Hill Holiday in Boston, has joined Boston-based Modernista as head of staff. ... Director Scott McCullough has joined Story for U.S. spot representation. ... Colorist Clive Christopher, formerly of London's Moving Picture Company, has joined Manhattan Transfer in Miami as a senior colorist. ... Editor Paul Dinatale has joined New York-based graphic design and post studio Creative Bubble. ... Several Arnold staffers received new titles this week. In Boston, Pete Favat has been named chief creative officer and in New York John Staffen will go by CCO. Ron Lawner has been named global creative officer, Fran Kelly is CEO and Pam Hamlin will serve as president. ... Ed Zeier, formerly director of the digital cinema services group at DTS, has been named managing director of Pop sound in Santa Monica. ... Matt Bonin of Crispin Porter + Bogusky in Miami has been promoted to executive integrated producer. ... London-based production company Serious Pictures has signed director Nico Beyer to its U.K. commercial roster. ... Venice Beach-based production company Motion Theory has expanded its in-house production team with the addition of Scott Gemmell as head of production. ... Sparks Productions in Toronto, in association with foreignfilms, has signed director Stevan Treshow for exclusive representation. ... Lora Nelson, formerly executive producer and CD at DDB, has joined Maysles Shorts as executive producer. ... Editor Damion Clayton, formerly of Bikini Edit, has joined spot Welders in New York. ... A52 in West Hollywood has hired VFX artist Raul Ortego, who started freelancing in his native Spain in 2003, to its staff working on Flame and Inferno.